What was the goal?
The project was part of WV initiative to prevent violence against children and adolescents.
Become a superhero
Players start by creating their own avatar and look, but also choosing wich superpower represent more. While progressing, the avatar's shield evolves to a more detailed version showing it.
Since the target public were both adolescents and childrens, the wide age gap was a challenge. In order to keep both audiences engaged, we decided to change the experience depending on the segment, making the gameplay more or less complex.